On behalf of the ByWard Market BIA and our 600+ members, we would like to take this opportunity to say a big THANK YOU! to Ottawa 2017 and ALL the extended City staff including police, ambulance, surface operations and special events team that brought this spectacle to life and helped to manage the logistics and safety and security of all attendees.
La Machine lived up to and surpassed all expectations. The Market was alive with more people than even Canada Day! The anticipation and exhilaration were palpable. Young and old filled the streets and downtown Ottawa came alive!
Congratulations to Guy Laflamme and all of his team at Ottawa 2017. Your goal to put Ottawa on the map and shirk our ‘sleepy town’ image came to a dramatic crescendo with La Machine. Theatrical shots of giant robots with local imagery and landscapes as the backdrop will be the new standards in social media and in marketing campaigns. This “sleepy” little town sure came to life!
We encountered tourists from far and wide. People from around the world who shared that La Machine was the reason they chose Ottawa as the place to visit this summer. But beyond the thousands of tourists who came to experience it, more importantly for us, the locals came out in droves. Literally hundreds of locals commented to us that they never or rarely visit downtown. La Machine was the catalyst to play tourist in your own town and to remember how exciting and much fun downtown is. The schedule kept visitors here for the day as most chose to watch both scenes (or all scenes from Thurs night right through to Saturday evening). This allowed time for spectators to explore the area, visit shops and restaurants and fall in love with their downtown and the Market again.
Kudos to the Mayor and City Council who believed in the vision and supported it. Hooray to all the staff and citizens of Ottawa who volunteered their time in support. Bravo to the team and production talents of La Machine, what a performance! And a final thank you to Mother Nature who finally brought us a sunny summer weekend to fully enjoy this incredible experience.
Jasna Jennings, Executive Director
Ottawa 2017 Jim Watson Ottawa Tourism #myottawa City of Ottawa Ottawa Police Service – Service de police d’Ottawa