The Pillars of Ottawa Markets
By Craig Murkar
This year will be an exciting one for Ottawa Markets, as last year saw some big changes for our public market program. Not only did we launch our popular Parkdale Night Market, York Street Farmers’ Market, and community pop-up markets, but 2021 also saw a significant regulatory change for our young corporation.
While policy development is never sexy, here are just a few of the policy pieces that we’re most excited about, and what we think they mean for our markets:
Transparency - Over the next few years, we are going to be working towards establishing greater trust between vendors and customers. Customers deserve to know exactly what they are buying when they shop at a market, and we are excited to see that trust grow into successful small businesses with supportive and loyal customers.
Business development - Speaking of successful small businesses, public markets are the ultimate incubators for new farmers and small businesses. We aim to ensure that our markets offer a low-barrier entry point to develop and establish a thriving business free from the overhead necessary to sell in large retail outlets, which allows for more engaged, creative, and sustainable production models that focus on quality rather than on price alone.
Active community spaces - Ottawa Markets works with community partners, event organizers, and neighbours to bring dynamic, exciting, and inclusive events and activations to our most cherished public spaces. We’re looking forward to a busy summer!
Market city - Looking around our city, there are many incredible markets. Farmers’ markets, flea markets, craft markets, art shows; the list goes on. These markets are all operating independently, and often, in isolation. Managers or volunteers have to learn how to navigate city permits, public health requirements, and insurance requirements with little support. Ottawa Markets envisions a City Market strategy that highlights the best of the region while minimizing the costs and regulatory hurdles required to start and operate markets.
With the framework and values above, we’re excited to see our markets grow as active community spaces that showcase the best of Ottawa.
We can’t wait to see more signs of spring and hope that you are as excited for the return of summer vending as we are. Here’s to a fantastic year! #OttawaLove